What happens when you combine technology, online story telling, mystery, clues and collaborative missions? You’ve got a fun way to engage developers around solving a mystery while learning how to use JavaFX. Crimson recently launched an ARG with Sun Microsystemsfor the launch of JavaFX.
Baron Rude and Hector Macchiato are Paranormal Investigation Experts or the “PIE guys” and they have a theory they call “the JUMP”. According to Baron and Hector’s research, strange events have preceded some of the most significant leaps in science, technology, and agriculture. They track and record these strange phenomenon through their website www.pietheory.com Recent sightings suggest that another advancement is about to occur and the PIE guys need your help in following the jump and ensuring its arrival. When you registeryou get a recruitment kit that includes free downloads of Netbeans 6.5 and the JavaFX Production Suite 1.1. Through following the story you are given clues and challenges to solve that involves using JavaFX and learning to create your own assets – such as screensavers, text decoders, audio and video.
How do ARG’s help to promote products? Rather than getting people to talk about a product directly, it engages players in the creation of something fun, allows them to share it and then take credit for it. In this case we are betting that Java developers will take the story clues, work with them in JavaFX and create their own assets as a result of what they learn through game play.
Shortly after launch there are already fan sites being established and a group of players in Brazil have created their own Orkut PIE network group in Portuguese. The site was reviewed by ARGNet and is being promoted through social networks such as Twitter, Facebook, Youtube, Myspace.
Stay tuned – the story is starting to unfold and Baron and Hector are up to some crazy stuff!
Get your own slice of the Pie: www.pietheory.com
Ya....even Im tired of of those advertsmnts of online jobs my self.....they just send 5 messeges per day.......
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