Karen OBrien

Digital Marketing and Social Media Executive

As a web strategist I help to bring together business objectives, technology and user experience to deliver effective and high-value global web programs.

Areas of Focus:
- Digital Marketing
- Social Media Marketing
- Community and Social Networks
- Partner and Channel Web Strategy
- Market Research
- Marketing Communications
- User Experience
- E-Commerce Strategy/ Development
- Web Metrics and Analytics
- Web Design and Development

Example Projects:
- Cisco - Youtube Branded Channel
- Cisco - CIO Community, Social Media advisory
- IBM - Partner Community Strategy
- VMWare - CXO Executive Community
- Oracle - Youtube Channel Strategy
- Microsoft - SMB Social Media Strategy
- Microsoft - CRM Dynamics Social Media Strategy
- Microsoft - Windows7 - ITPro/CIO Social Media Engagement
- Microsoft - CIO Community
- Microsoft - Vertical Industry Social Media Strategy
- Microsoft - Bing - Webmaster/ Developer community
- Microsoft Student Developer Marketing/ Social Media
- Sun Microsystems - Social Media advisory/ Java Marketing
- Verizon - Broadband and SMB Group Web Strategy
- HP - platform for enabling E-commerce and Video
- Seagate - Web Development, Partner Web Strategy, Social Media
- Microsoft - Research for MSN, Social Media Marketing
- ABC - Online marketing and Community strategy
- Disney Studios - Online/ Community strategy