HP Unveils Video Merchant Services for Retailers

In a recent Business 2.0 article HP talked about its new offering for Retailers - its basically a digital platform that archives movies and television shows and a web service that enables video downloads. I should say up front that Crimson is working on helping HP on this initiative and although I can't comment specifically what HP is doing - suffice it to say that its impressive. Overall, HP is going after a minimum of 15% of the market of the $35 billion Americans spend each year on DVD sales and rentals, downloads and other video purchases. HP believes there is a huge opportunity in long tail video content - those video's that have a loyal fan base, but its not large enough for profitable mass distribution. A new service called Manufacturing on Demand which will allow a user to order a video online and potentially have it shipped within 24 hrs! As a frequent downloader of video - I am personally excited about the potential to increase the scope of available content. HP launched with their first BETA customer Wal-Mart and is now working on refinements. This is just the first release with many new improvements to come as the offering develops. With strong relationships with both the studios and retailers, it looks like HP's big bet will pay off.

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