I've been doing some research on E-Commerce and the use of social media - its not something that we hear a lot about these days explicitly. Yet it seems like social media is more immersive in the E-commerce user experience than ever before. I like this presentation from Jaap Favier of Forrester, it has some basic points that resonate with Web 2.0 in general: consumers have multiple connection points, consumers trust recommendations from friends, influencer's have power, consumer generated content, consumer innovations and the fact that companies will offer experiences and collaboration - not just products.
For me - the ideal e-commerce 2.0 experience will be predictive of my needs, be dead-easy to execute/ fulfill and will have rich social and immersive experience attached to it.
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