7-Eleven Marketing Brilliance - Kwik-E-Mart!

One of my friends excitedly told me about the new "Simpsons-inspired" Kwik-E-Mart stores that 7-Eleven is opening that I think are a stroke of marketing genius! You can go and see one for yourself in Mountain View. Everything from the branding to the messaging is fun and feels Simpsons-authentic...proving that even convenience stores don't have to be boring - I love it!