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February 16, 2008


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Jeremiah Owyang


Thanks so much for the analysis on this report.

I think we agree on the graph, here's how:

The model was defined on what a successful community looked like, many of the companies underwent the same type of growth patterns, as they were all successful.

I agree with the spikes that you mention, but if we smooth out your chart, wouldn't it look similar to the curve that I presented?

Karen O'Brien

Jeremiah - Absolutely! I agree with your chart and overall my client’s communities have modeled that lifecycle and upward growth...e.g.: if I smoothed out the activity spikes it would mirror your growth curve fairly closely. The point I was making was that so many companies seem surprised at the activity spikes that accompany marketing initiatives...and are ill prepared to deal with them when they happen. I think this is because they are literally expecting smooth, consistent growth.

Then on the other hand - some companies think that they don't have to do ANY marketing for their community - they can rely on brand for example to fuel acquisition and awareness for new members, and I have rarely seen that be effective. So I'd probably add “marketing” to the lifecycle along with the "ongoing management" phase.

Jeff Paul Internet Business

I was just looking around for material on internet marketing and stumbled on your post. Nice post. I’m still looking for materials for my research.

Karen OBrien

Hi Jeff - what are you looking for? Maybe I can help.

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keep coming


really appreciated

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Nice post. This post is different from what I read on most blog. And it have so many valuable things to learn.
Thank you for your sharing!

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Online communities are really like cities. They need to be properly planned and structured. They need to have the right "facilities" to work. Thanks for the post! :)


An online community cannot live without the tools it needs to be classified as an online community. Eliminate core tools for discussion such as user-to-user communication, or the proper methods of getting discussions posted, the community will quickly fall apart as it becomes difficult for community members to communicate.

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but if we smooth out your chart, wouldn't it look similar to the curve that I presented?

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