I have been Tweeting on Twitter for awhile and I really enjoyed this session on Microblogging and Twitter: who's using Twitter and for what? Use cases, whats the business value?
Some current uses of Twitter from the group:
- Drive Traffic to other web content - such as blogs, announcements, articles, etc.
- Promotion - PR - push out/ broadcast announcements, events, etc.
- News, breaking news, awareness
- Social Filtering - getting your news via Twitter now - some rely on Twitter now to get general news.
- Communication efficiency - the nature of the brief and frequent posts, its efficient and effective
- Brand Cachet - for those who are currently on Twitter
- Work streaming - updates, status,
- Reports from the field, live messaging
- Member support
- Conversation monitoring/ brand tracking
Twitter etiquette - "Twitiquette"
Things to think about...
- Tweet Formats: A lot of discussion about "is it acceptable to have multiple persona's on Twitter?" General consensus was yes, similar to having multiple emails.
- Do you Twitter professionally vs. personally? Public persona's - some people are experimenting with multiple identities in Twitter (personal vs. private). There are examples at companies like Zappos where there are many employees with "Zappos" in the Twitter name alias.
- What happens when a "fan" takes over your brand name on Twitter?
- When do you use Twitter to broadcast only vs. get into dialog?
- Signal to Noise: What makes a good tweet? Consensus: Succinct, pithy, poetic posts
- If your reply isn't pithy - then maybe it should be a direct message instead
- If your reply is relevant to others (not just the receiver) its ok to broadcast it to everyone
- Frequency of Tweets - what is too much? 7x/ hr
- If your reply isn't pithy - then maybe it should be a direct message instead
- Does anything go on your personal account? general consensus is yes.
- How do you decide who to follow? General consensus is that you can easily reach overload so you need to be selective about who you follow. Jeremiah Owyang uses Friend Feed.
- Is it fair expectation that if someone follows me when I am following them? Consensus was yes. Some people are weirded out with "branded persona's" who follow them out of nowhere.
- Some people are experimenting with Twitter around events. Experimenting with importing participant lists and doing follow up on Twitter post event.
Where is this going? When Twitter grows up...
- Support needed for different persona's/ roles in your life (personal, private, hobbies). Its possibly a matter of both privacy and managing the data.
- Up time more? Badly needed reliability
- Monetization? What about advertising within Twitter clients? Would people pay for premium services? -> general consensus was yes, especially if it included improved uptime.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet marketing and social media from the FDA. I've talked with a dozen + marketers over the past few months in the Healthcare industry and the possibilities of what they would like to do with social media is inspiring. I predict that once FDA gu
Posted by: Jordan Shoes | August 23, 2011 at 03:40 AM