« Starbucks - MyStarbucks Idea | Main | What Do Obama and David Hasselhoff have in Common? »

September 08, 2008


Feed You can follow this conversation by subscribing to the comment feed for this post.


Fore sure, Twitter fits well for CEO's (microformat) but BW's article is about 19 CEO's, all involved in the Internet sector... we have to wait a litlle more to see non techs CEOs use this kind of communication tool.

Karen OBrien

Great point! There are a lot of non-tech companies getting on board and using Twitter effectively - Whole Foods and Starbucks spring to mind... but very few large company CEO's that aren't in high-tech.

Jared O'Toole

Hey Karen, came across your blog on Twitter!

I think its crucial that companies get involved with things like Twitter. There really is nothing like it in terms of getting news fast. I monitor it all day to see what's going on and if something gets hot I then go read about it somewhere else in depth.

Companies really have to learn how to take advantage of tools like this if they are to move at the speeds we all expect them to.


Curt V

As an exec with a digital marketing agency (level-studios.com), I find it a tough line to straddle between agency news/brand/insight and personal information. I value my own privacy as an individual, but I guess by default I am giving that up using twitter (less than 30 days now)to try and tell a story relevant to our agency. Open to any ideas!

Brett Farmiloe (Jobing.com)

I've compiled a list of the top 15 CEO's to follow on twitter...here's the link: http://jobpal.com/hfi6

Karen OBrien

Thanks Brett - nice list! Not sure if you have seen this new initiative between Twitter and Federated Media? Aggregating executive tweets http://www.exectweets.com/

Mark Palmer

Great post. I'm a "CEO who twitters" (@mrkwpalmer, CEO of StreamBase Systems in Lexington, MA). I think there are some other benefits, from my perspective, of Twitter.

Employee communication: Lots of the people in my company read me on Twitter. It gives them a sense for where I am and what I'm doing. Especially, for example, our engineers, who don't see me everyday because I'm with investors, in the field, or with analysts, etc.

Recruiting: Twitter's a great way for people to get to know me personally, and therefore to get to know the culture of the company. If they're attracted to that personality, they'll be attracted to my firm, and that's good for us!

PR: You called it "networking," but I'm heavily involved in PR, and I think these are discreet values. I've already had reporters, for example, from the New York Times and the Wall Street Journal contact me for comment based on something I wrote (actually those 2 interviews were from blog posts, but it's starting to happen with other pubs via Twitter)

Competitive Intelligence: I can monitor my competitors and what they are saying publicly. NOTE: this is a double-edged sword, they can hear what we're saying as well!

Thought Leadership: In my area, which is a new software category, there's still a lot of education of the market to be done. Twitter helps me do that.

Blatant Marketing: I'm not a big of this use (as the CEO, I don't do it, but our VP of Marketing does), but I do follow a few firms because I WANT to tune into their marketing communications.

No doubt - Twitter is a powerful tool for many reasons, if used intelligently.

Thanks for this nice article, well done.

- Mark Palmer, CEO, StreamBase

Karen OBrien

Hi Mark - I love your comments here - you make a lot of important points that highlight the use of Twitter and why so many CEOs are finding value in it.

Have you seen http://www.exectweets.com/ any thoughts on it?

Karen O'Brien
Twitter: bondjanebond

Michael Procopio

Hi Karen,

I was asked about Executive Comms and social media. Your article came in handy for the Twitter part. My write-up referencing your post is at http://mprocopio.com/blogs - "Executive Communications and Social Media"

Jordan retro 10

I'm just surprised to find out how much of information I obtained on this kind of theme. I m so extremely grateful of you. The one thing I could assert that, after studying this post I became stored from the whole worthless search I should have done on this specific topic.

buy viagra

twitter isn't a good tool for CEO, a serious CEO uses a blog instead where ideas can be develop more freely.

Creative Recreation

I only lately started out leaving comments! Makes me imagine a tiny extra about what I enjoyed and learned concerning the article! Fantastic recommendations, thanks!Welcome to visit my web http://www.sneakers4sales.com

Puma Shoes

This really is an great written article, Thanks for yet yet another insightful post, as continually!

Air Yeezy for sale

I adore your comments right here - you make many vital factors that highlight using Twitter and why so several CEOs are acquiring worth in it.

Air Jordan 11

So far, I managed to go though only some of posts you discuss here, but I find them very interesting and informative. Just want say thank you for the information you have shared.

Air Jordan 8

Hi Mark - I love your comments here - you make a lot of important points that highlight the use of Twitter and why so many CEOs are finding value in it.

Seo Sem Services

Thanks for the sharing of such information we will pass it on to our readers
This is a great reading.Thanking you

coach shoes

I like,that's a sign of a good blog post.

generic viagra

Very interesting points what you have mentioned here. This is really very appreciative. Every time i come here i see something very new.Thanks for sharing the information.I love when you share your views through the best articles.Keep sharing and posting articles like these.This article has helped me a lot.Keep posting this stuff.


Your post have good information photo are also inspire to me on this website.......
thanks for sharing great information...

Nike dunk shoes

I like this info presented and it has given me some sort of inspiration to succeed for some reason, so keep up the good work

Roca Wear Purses

That's great that you think in this way there's many times that people get boring reading a book.

Roca Wear Jeans

I have saw your site in the google search and saw some valid information from your site and i followed your information step by step and its very intresting points you have made in the site, and i got the pr 1 for my site within 1 week.. thanks for your valuable information

Ring Jewelry

I think this is a great post. One thing that I find the most helpful is number five. Sometimes when I write, I just let the flow of the words and information come out so much that I loose the purpose. It’s only after editing when I realize what I’ve done. There’s defiantly a lot of great tips here I’m going to try to be more aware of.

zygor guides

wow great i have read many articles about this topic and everytime i learn something new i dont think it will ever stop always new info , Thanks for all of your hard work!

The comments to this entry are closed.

My Photo

Twitter Updates

    follow me on Twitter

    People/ Blogs

    Blog powered by Typepad