We've been using Radian6 as a Social Media Analytics tool for some time and I wanted to share the differentiators in their tool vs others that our clients seem to like so much.
1. Time to discovery - results are FAST! Usually real-time or max 30 min for a really broad query.
2. Ability to drill down in queries - in other words you can do a search within a search. This is really valuable in being able to drill down into very specific things you want to know.
3. Ability to pull top results in different ways - those of you who have pulled down a mass of comments in an analytics tool can appreciate how valuable it is to be able to bubble to the top and prioritize results... by Top 10 or by Twitter users, etc.
Radian6 put out this video to announce that they have some new product features coming out - you gotta love a company where the VP of Marketing does a decent Johnny Cash imitation! Looking forward to seeing the new features guys!
Hey there Karen. Thanks for the kind words. Sorry I meant to comment earlier but you know with all of the planning for my world tour, and the media interviews.. :)
But seriously, you hit the nail on the head for why a lot of our clients like the platform. The new features coming out shortly will certainly build on this as well. Time to discovery will then extend to notifications via email or IM so you can be on top of things while you are mobile. And the results will also now include not only the original posts/tweets/vids/pics but the comments that follow on. So if you are fan of Backtype we've integrated it in and added our own additional comment crawling. Best of both worlds as they say.
And finally, the ability to drill down and surface top results will be enhanced to include all kinds of new ways to slice and dice the data.
We hope you like it.
Of course I could have written all of this detail into a song but it would probably have had to be a full length musical :)
Cheers. David
Posted by: David Alston | February 20, 2009 at 07:37 AM
Hi Karen - thanks for sharing this. Very interesting analytical data here.
Posted by: Barry Deen | March 02, 2009 at 08:04 PM
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet marketing and social media from the FDA. I've talked with a dozen + marketers over the past few months in the Healthcare industry and the possibilities of what they would like to do with social media is inspiring. I predict that once FDA gu
Posted by: Jordan Shoes | August 23, 2011 at 03:39 AM
The new features coming out shortly will certainly build on this as well. Time to discovery will then extend to notifications via email or IM so you can be on top of things while you are mobile.
Posted by: r4 | October 19, 2011 at 07:37 AM
The new features coming out shortly will certainly build on this as well. Time to discovery will then extend to notifications via email or IM so you can be on top of things while you are mobile.
Posted by: r4 | October 19, 2011 at 07:39 AM