Crimson Social Media Marketing Approach

In the spirit of "if you get it, share it" we’ve decided to start publishing some of the approaches, methodologies and marketing strategies that we are doing in the Crimson Consulting Interactive Services group, for which I am the lead Partner. We’ve worked hard over the past few years at creating and refining some approaches we have used across both F500 clients and some startups - particularly around Social Media Marketing.

In many ways this goes against the traditional management consulting and agency practice of treating everything as proprietary, but if there is one thing I have learned in the new modern marketing environment, its that sharing your approaches has a lot of advantages. The feedback, recognition and collaboration we have received when we have done this is invaluable and I am hoping that as I publish some of our approaches that other people will share theirs also. As a result we can all learn from each other, what is working, what isn’t and what is still experimental.

 

Here is the first framework - its the basic approach that we use for planning Social Media Marketing initiatives:

Crimson Consulting Social Media Marketing Framework: A repeatable approach for planning social media marketing initiatives

View more presentations from Karen Obrien.

Comments

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Many businesses believe setting up Facebook and Twitter profiles will do a world of good to them and that’s their definition of joining the social media bandwagon. However, the truth is that using social media requires a careful thought process, strategic planning and flawless execution.

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Many businesses believe setting up Facebook and Twitter profiles will do a world of good to them and that’s their definition of joining the social media bandwagon.