Healthcare and Social Media

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet marketing and social media from the FDA. I've talked with a dozen + marketers over the past few months in the Healthcare industry and the possibilities of what they would like to do with social media is inspiring. I predict that once FDA guidance is given we will start to see an abundance of innovative social media initiatives in this area. Ironically the CDC uses social media extensively and even has guidelines. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.

 Some stats:

• 61% of American Adults look online for Health Information
• 60% said it affected a decision about how to treat an illness or condition
• In 2010: 744 U.S. hospitals were using social media, 549 Twitter Accounts, 513 Facebook Pages, 337 YouTube Channels.

 Some of the typical areas that healthcare marketers are using social media for:

• Connecting employees
• Corporate communications
• Condition-related campaigns
• Crisis management
• Use of video to engage
• Patient experiences
• Wellness
• Engaging around charitable causes
• Education
• Co-Marketing with health associations

How do you think Healthcare marketers should be using social media?

Healthcare and Social Media

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Comments

[Construction Safety Coordination]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[merchant accounts]

The main goal would be like it. Happy to hear it.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.

[Chris - Marketing Lecturer]

Great post!

Social media are indeed the new hype. After all, its all about the age of consumer control. As far as regulated markets are concerned, the opportunities are there. However, on a more philosophical note, having consumers in control of the communications process may also have its drawbacks. Are consumers always right? Do they really know whats best for them? At the end of the day, we should never forget that in certain product categories, physical interaction and personal relationships remain of critical importance. The proliferation of social media raises concerns, shared by consumers lately, regarding information reliability..Bottom line, Healthcare marketers should use with caution!!

Chris

[property management firms]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[property management firms]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[property management firms]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[carpet cleaning sydney]

Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet marketing and social media from the FDA.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[Inspection of Work]

I predict that once FDA guidance is given we will start to see an abundance of innovative social media initiatives in this area. Ironically the CDC uses social media extensively and even has guidelines.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[Inspection of Work]

Social media is here to stay and the role that social media can play in health care marketing and communications is evolving.

[Robin Koivula]

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